Microsoft Dynamics CRM – An adaptable relationship management application, designed to focus on the people and information your business interacts with.
Customer relationship management (CRM) is a business strategy that enables organisations to understand, focus and prioritise internal activities in order to maximise return on effort. It enables an organisation to work more effectively with its customers and stakeholders in order to maximise revenue earned or services delivered.
Microsoft Dynamics CRM is a market leading software solution that enables organisations to implement a CRM strategy to structure and understand customer engagement over the full customer interaction lifecycle, from initial contact via social media or marketing activities, right through the sales channel to the provision of comprehensive support. Dynamics CRM is also an excellent and adaptable platform from which to extend the solution to accommodate specific industry or company needs.